March 5



Have you ever considered starting your own business selling laser cut products on wholesale platforms like Faire or Handshake? Well, you're in luck! In this article, we'll guide you through the process of starting a wholesaling business on these platforms and help you increase your profits. Let's dive in!

What are Laser Cut Products?

Laser cut products are items created by using a laser cutter to precisely cut, engrave, or etch materials such as wood, acrylic, metal, and more. Some popular types of laser cut products include:

  • Customized jewelry
  • Home d├ęcor items
  • Artwork
  • Personalized gifts

Why Wholesaling Laser Cut Products?

Wholesaling laser cut products offers numerous benefits:

  1. Unique and customizable: Laser cut products are often unique and customizable, making them attractive to retailers looking for innovative products to sell.
  2. High profit margins: Due to their uniqueness and customizability, laser cut products can command higher profit margins compared to mass-produced items.
  3. Growing market: The demand for laser cut products is growing, making it an ideal time to enter the market.

Choosing Between Faire and Handshake

Before diving into the world of wholesaling, it's essential to choose the right platform for your business. Faire and Handshake are two popular wholesale marketplaces that cater to different needs.

Faire: An overview

Faire is a curated wholesale marketplace that connects artisans and independent brands with retailers looking for unique products. The platform offers a wide range of product categories, including home goods, fashion, and beauty.

Handshake: An overview

Handshake is a wholesale marketplace owned by Shopify that aims to connect suppliers and retailers. The platform focuses on a variety of product categories, including electronics, apparel, and home goods.

Comparing Faire and Handshake

While both platforms offer excellent opportunities for selling laser cut products, your choice will depend on your business goals and target audience. Faire is ideal for artisans and small brands looking to connect with boutique retailers, while Handshake may be better suited for businesses targeting a broader range of retailers, including online stores.

Getting Started on Faire

Registering as a seller

To start selling on Faire, you'll need to register as a seller and create a profile. This process includes providing information about your business, product offerings, and brand story.

Listing your products

Once registered, you can create product listings for your laser cut items. Ensure that you include high-quality images, detailed descriptions, and accurate pricing information to attract potential buyers.

Marketing your products

Faire offers various marketing tools to help you promote your products, including featured placements, email promotions, and targeted campaigns. Make the most of these tools to increase your visibility and drive sales.

Getting Started on Handshake

Registering as a seller

Similar to Faire, you'll need to register as a seller on Handshake to begin selling your products. This process requires you to provide information about your business, products, and target audience.

Listing your products

Create product listings for your laser cut items with detailed descriptions, high-quality images, and accurate pricing information. This will help retailers find your products and make informed purchasing decisions.

Marketing your products

Handshake offers marketing tools such as sponsored listings, email promotions, and targeted campaigns to help you promote your products. Utilize these tools to increase your visibility and boost sales.

Optimizing Your Online Presence

SEO for product listings

Optimizing your product listings for search engines is crucial to increase visibility and attract potential buyers. Include relevant keywords in your titles, descriptions, and tags to improve your search rankings.

Creating engaging content

Develop engaging content, such as blog posts, videos, or social media posts, to showcase your laser cut products and educate potential customers about their benefits.

Utilizing social media

Social media platforms like Instagram, Pinterest, and Facebook are excellent channels to showcase your laser cut products and connect with potential retailers. Regularly post high-quality images and engage with your audience to grow your online presence.

Building Relationships with Retailers

Identifying potential partners

Research potential retailers in your target market that may be interested in your laser cut products. Consider factors such as store size, location, and target demographic to identify suitable partners.

Networking and outreach

Attend trade shows, industry events, and networking sessions to meet potential retailers and showcase your products. Additionally, reach out to potential partners through email or social media to introduce your brand and offerings.

Offering incentives

Provide incentives, such as discounts or exclusive deals, to entice retailers to partner with your business and stock your laser cut products.

Managing Your Inventory

Forecasting demand

Analyze sales data and market trends to predict demand for your laser cut products. This will help you plan your inventory levels accordingly and avoid stockouts or overstocking.

Efficient stock management

Implement inventory management software or techniques to track your stock levels, monitor sales, and reorder products when necessary. This will ensure you always have the right amount of inventory to meet demand.

Shipping and Fulfillment

Choosing the right shipping provider

Research different shipping providers and compare their services, rates, and reliability. Choose a provider that best meets your needs and can deliver your products quickly and efficiently.

Packaging and branding

Invest in high-quality packaging that protects your laser cut products during shipping and reflects your brand identity. Consider including branded materials, such as business cards or thank you notes, to create a memorable unboxing experience.

Streamlining the fulfillment process

Develop a streamlined fulfillment process to ensure timely and accurate shipping of your products. This may include using software to automate tasks or partnering with a third-party logistics (3PL) provider.

Pricing Strategy

Factors to consider

When determining your pricing strategy, consider factors such as production costs, competitor pricing, and your target audience. This will help you set competitive prices that generate profit while remaining attractive to retailers.

Competitive pricing

Research your competitors' pricing strategies to understand market trends and ensure your prices are competitive. This will help you attract more retailers and stay ahead of the competition.

Offering discounts

Provide volume discounts or promotional offers to entice retailers to purchase larger quantities of your laser cut products. This can help increase your overall sales and improve retailer relationships.

Analyzing Your Performance

Tracking key metrics

Monitor key performance indicators (KPIs), such as sales revenue, average order value, and customer acquisition costs, to measure the success of your wholesaling business. Regularly tracking these metrics will help you identify areas for improvement and adjust your strategy accordingly.

Adjusting your strategy

Based on your performance analysis, make necessary adjustments to your marketing, inventory management, and pricing strategies to optimize your wholesaling business.

Scaling Your Wholesale Business

Expanding your product range

As your business grows, consider expanding your product range to include new and innovative laser cut products. This will help you diversify your offerings, attract more retailers, and increase your profits.

Exploring new markets

Identify new markets, both domestically and internationally, to expand your wholesaling business. This may involve attending international trade shows, partnering with overseas retailers, or investing in localized marketing campaigns.


Starting a wholesaling business for laser cut products on platforms like Faire or Handshake can be a lucrative venture if you follow the right strategies. By optimizing your online presence, building strong relationships with retailers, and continually analyzing your performance, you can increase your profits and achieve long-term success in the wholesale market.

Frequently Asked Questions

  1. Do I need a separate account for both Faire and Handshake?Yes, you'll need to create separate accounts for each platform to sell your laser cut products on both marketplaces.
  2. What are some other wholesale platforms I can consider for my laser cut products?Apart from Faire and Handshake, you can also explore other wholesale platforms like Tundra, Abound, or Alibaba, depending on your target market and business goals.
  3. How can I ensure the quality of my laser cut products?Invest in high-quality materials and use a reliable laser cutting machine to ensure the quality of your products. Additionally, implement strict quality control measures to identify and address any issues before shipping.
  4. Can I sell both wholesale and retail?Yes, you can sell your laser cut products both wholesale and retail, depending on your business model and goals. You can create separate listings for retail customers on platforms like Etsy, Amazon, or your own e-commerce website.
  5. What are the fees associated with selling on Faire and Handshake?Both platforms have their own fee structures, which may include commission fees, transaction fees, and subscription fees. Be sure to review their respective fee structures to determine the costs associated with selling on each platform.


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