March 21


Growing a laser business can be hard work. How do you go about getting all of the customers you need? In reality there is no silver bullet. You need to take action in a lot of different areas and some will bear fruit. Taking massive action is the key. With that in mind here's a list of 52 different marketing activities that you can do in your laser business throughout the year, one for each week:

  1. Create a professional and user-friendly website for your laser business.
  2. Set up social media profiles on platforms like Facebook, Instagram, LinkedIn, and Twitter.
  3. Create a Google My Business listing to improve local search visibility.
  4. Design and distribute promotional flyers in your local community.
  5. Collaborate with local businesses and offer them co-branding opportunities.
  6. Attend a local networking event or business fair to meet potential clients.
  7. Write and publish a blog post on your website, focusing on a laser-related topic.
  8. Offer a limited-time discount or promotion to attract new customers.
  9. Create and post a tutorial video showcasing a unique laser cutting or engraving project.
  10. Launch a monthly newsletter to keep clients informed about your latest offerings and promotions.
  11. Run a social media contest or giveaway to increase engagement and brand exposure.
  12. Design eye-catching business cards and distribute them at local events.
  13. Reach out to local media outlets to secure coverage of your business.
  14. Attend industry trade shows and conferences to network with potential clients and suppliers.
  15. Create a referral program to reward loyal customers who refer new clients.
  16. Host a free workshop or seminar on laser cutting and engraving techniques.
  17. Collaborate with influencers or bloggers in your niche to review and promote your services.
  18. Run a Google Ads campaign targeting keywords relevant to your laser business.
  19. Create a branded hashtag and encourage customers to share their projects on social media.
  20. Partner with local schools, universities, or makerspaces to offer educational workshops.
  21. Host a customer appreciation event or open house to showcase your laser capabilities.
  22. Launch a branded merchandise line featuring your laser-cut or engraved products.
  23. Create and distribute a press release announcing a new product or service.
  24. Offer seasonal or holiday-themed promotions to capitalize on increased demand.
  25. Run a Facebook or Instagram ad campaign targeting your local audience.
  26. Sponsor a local event or charity to increase brand awareness and goodwill.
  27. Create a customer testimonial video to showcase the quality of your work and customer satisfaction.
  28. Launch a blog series featuring interviews with industry experts and thought leaders.
  29. Offer free laser cutting or engraving samples to potential clients.
  30. Create a loyalty program to reward repeat customers.
  31. Host a joint promotion with a complementary local business.
  32. Participate in local community events and showcase your laser services.
  33. Share behind-the-scenes content on your social media profiles to give customers an inside look at your operations.
  34. Create a case study highlighting the successful implementation of your laser services in a client's project.
  35. Offer special promotions for first-time customers.
  36. Collaborate with a local artist to create a unique laser-cut or engraved art installation.
  37. Run a LinkedIn ad campaign targeting professionals in industries that commonly use laser services.
  38. Optimize your website for search engine visibility using SEO best practices.
  39. Create a portfolio of your best work to showcase on your website and social media profiles.
  40. Host a webinar or online workshop on laser cutting and engraving techniques.
  41. Offer group discounts for businesses or organizations that require multiple laser services.
  42. Create an email marketing campaign to nurture leads and convert them into customers.
  43. Launch a YouTube channel featuring instructional videos on laser cutting and engraving.
  44. Submit your laser business for industry awards and recognition.
  45. Implement a customer feedback system to continually improve your services.
  46. Advertise in local newspapers, magazines, or online directories.
  47. Host a themed design contest to engage your audience and showcase your laser capabilities.
  48. Create a monthly or quarterly promotional calendar to plan and track your marketing activities.
  49. Offer limited edition or exclusive laser-cut or engraved products to create a sense of urgency for customers.
  50. Network with local professional associations and chambers of commerce to expand your reach.
  51. Utilize content marketing by creating valuable and informative resources on your website, such as e-books or whitepapers.
  52. Leverage Instagram Stories and Reels to showcase your laser-cutting and engraving projects, giving followers a glimpse into your creative process and finished products.


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